10 Little-Known Ways to See How Much Traffic a Website Gets (2022)

By: Nicholas Tart Topics: Get Web Traffic More posts about: Blogging Tools, SEO

When the average person visits a website, their eyes follow an F-pattern.

The ‘F-Pattern’ is the most common user ‘eye-scanning pattern’, for blocks of content.

However, I look at websites differently.

I look for something, which only takes seconds to discover…

That allows me to calculate just how much traffic that website gets.

By knowing how much traffic a website gets I can validate the website’s content and calculate how much traffic I would need to get to similar or better results.

In my case, it also helps me decide if I should continue to read or leave the website.

So here they are… 10 little-known techniques for figuring out how much traffic someone else’s website gets.

But first, a recommendation…

The SEMRush All-in-one Marketing Toolkit is our favorite tool for checking how much traffic a website gets.

Check out their Traffic Analytics tool – This is the best market competitive research tool on the market, allowing you to get estimations of any website’s traffic.

(Video) 10 little known ways to see how much traffic a website gets

It is also great for spotting your rivals’ strengths and weaknesses and testing a fresh market or niche. If you are ready to use SEMRush then IncomeDiary readers can take advantage of a 14-Day PRO trial. [instead of the usual 7-day trial]

World-leading businesses like eBay, PHILIPS, Booking.com, HP, Quora, and BNP PARIBAS already use SEMRush – why not you?

1. Alexa Ranking

The Alexa Ranking isn’t exactly “little-known,” but it is the best-known metric for ranking websites. This is the first thing I look at when I visit a site:

Alexa tracks stats for everyone who has the Alexa toolbar installed on their browser, which accounts for less than 1% of internet users. So it’s not very accurate, but it’ll give you a rough idea of the website’s popularity.

  1. If you use Chrome, install the Alexa Extension.
  2. If you use Firefox, get the Alexa Add-On.

10 Little-Known Ways to See How Much Traffic a Website Gets (1)

Alexa’s reliability is shaky – some argue that it’s worthless – so it’s important to consider other metrics.

2. SEMRush.com

My favorite tool for website-based keyword research is SEMRush.com. Here’s a screenshot when you search IncomeDiary.com:

10 Little-Known Ways to See How Much Traffic a Website Gets (2)Semrush gives you a lot of information on a website’s search engine rankings, how much traffic they get for those rankings, competitors, paid advertising, backlinks and so much more.

As you can see, at the time of the above screenshot, IncomeDiary ranked 1st for “how to make money from a website,” 4th for “famous entrepreneurs,” and 11th for “business movies.” Those are highly competitive keywords that are collectively searched over 10,000 times per month.

As you go down the list, you can start to estimate how much traffic he gets for each keyword based on the position and search volume.

As you will see, some of the world’s leading brands trust SEMrush when it comes to digital marketing tools.

10 Little-Known Ways to See How Much Traffic a Website Gets (3)

(Video) Fast Traffic Method (Little Known Microblogging Websites)


SimilarWebis a website traffic checker that’s similar to Alexa, except, it’s got a lot more detail put into it, so it’s more accurate!

10 Little-Known Ways to See How Much Traffic a Website Gets (4)The maintakeawayis that it gives you a line graph with values for the number of daily unique visitors and the sources.You can see the countries that your traffic comes from, top referring sites, the top destination sites (sites people visit after yours), display ads, audience interests, and up to 10 organic keywords with the free version.

4. Ahrefs.com

Without a doubt, Ahrefs is one of the best tracking tools I have ever used! This software provides such a wealth of website traffic information. You can find out:

  • New, lost, and broken backlinks.
  • Domains sending the most traffic to a site.
  • Search engine rankings.
  • How much traffic a search engine ranking is getting a site.
  • Pages from a site getting the most traffic.
  • You can compare website rankings vs competitors.

And so, so much more… (below is a screenshot from Joshua Dunlops ExpertPhotography site)

10 Little-Known Ways to See How Much Traffic a Website Gets (5)

Not only is Ahrefs great for tracking competitor websites…

It’s also a huge help when it comes to figuring out how to improve your own sites!

5. SE Ranking

SE Ranking is somewhat similar to SemRush and Ahrefs. They give you a great amount of detail about your competitor’s organic and paid traffic.

They tell you how high your websites and your competitor’s websites are ranking and how many people are looking at that search term. A great tool, that seems to be growing in popularity.

6. YouTube or Vimeo Views

If a website has a YouTube or Vimeo video embedded on the homepage, click “Watch on YouTube.”

10 Little-Known Ways to See How Much Traffic a Website Gets (7)
If the video is public, both YouTube and Vimeo will show the view counts. Also, check the upload date to estimate how many people view it per month.

(Video) Little Known Affiliate Traffic Source 🤫Top Secret Traffic

10 Little-Known Ways to See How Much Traffic a Website Gets (8)
Just because the homepage Dollar Shave Club video has almost 4 million views doesn’t mean that their site had 4 million views. But it gives you some idea of how much traffic they got in their first month.

7. Blog Post Comments

Another way to gauge the popularity of a blog is to look at how many comments it gets per post.

With my sites, I’ve found that an average of 1 out of every 200 readers leaves a comment. So a post with 20 non-Nicholas comments was viewed about 4,000 times. This changes with every post and every blog, but again, it gives you a general idea.

8. Total Comment Counts

Immediately after you comment on a WordPress blog, your browser redirects you to where your comment will show up. If you look at the URL, you’ll see something that looks like this:

10 Little-Known Ways to See How Much Traffic a Website Gets (9)

The second half of the URL tells you that you left the 108,656th comment on IncomeDiary.com. This number includes spam comments. Assume that 75-90% of the comments are spam and you can get an idea of how many comments a site has had since day one.

9. Search for Interviews

A large percentage of successful website owners do interviews, talking about how they built their site and what works for them. Often, they will share not only how much traffic they get, but also where it’s coming from.

You can see some examples of bloggers talking about how much traffic they get by looking through some of the interviews we have conducted for IncomeDiary.

In my experience, a lot of people are more open about sharing traffic stats than you would think. You see this not just in interviews but if you peruse through the archived articles on a blog, there’s a good chance you’ll stumble upon a “blog in review” or “traffic report” post. With those stats, you can start to figure out how much traffic the site is getting today.

10. Check “Advertise Here” Pages

One of the most accurate ways to figure out how much traffic a website gets is to go to its Advertising page.

If a blog is trying to sell advertising space, they need to tell you exactly how many unique views and impressions your ad is going to get every month.

To Wrap Up…

(Video) Get Free Traffic With Little Known File Sharing Site

Discovering the amount of traffic a website gets – or at least a good estimation of what it is getting is remarkably easy with the right tools.

If you are an advertiser or a website buyer these strategies will allow you to do your due diligence and confirm (or not confirm) what the seller is claiming.

If you have any ideas or strategies of your own for finding out how much traffic a website gets, please let us know.

10 Little-Known Ways to See How Much Traffic a Website Gets (10)

Website Traffic Bonus: Free Training From The SEMrush Academy

The SEMrush Academy is perhaps the best free digital marketing training available anywhere. Learn how to boost your SEO with SEMrush tools and get tips from practicing experts in a series of free video lessons.

We especially recommend the Keyword Research Course with Greg Gifford. [The Academy is free, no opt-in required]

SEMrush allows you to compare your traffic with competitors, research keywords, and do a host of other essential digital marketing tasks using an all-in-one marketing toolkit.

The Final Word on How Much Traffic a Website Gets

Measuring or estimating how much traffic a website gets is much easier with these traffic tools.

But of course, unless the owner of the website reveals exactly how much traffic they’re getting, any figure is a best estimate.

That said, we find tools like SEMrush and Ahrefs surprisingly accurate when it comes to estimating traffic.

They are especially good (and essential) for comparing yourself with other websites.

Let us know how you get on using them and if you have some other ways to figure out how much traffic a website gets, do let us know.

(Video) 7 Lesser Known Digital Marketing Ideas


How do you find out the amount of traffic a website gets? ›

Free and Paid Tools to Check Website Traffic
  1. Google Analytics. As we previously mentioned, Google Analytics is the first place to check when it comes to tracking website visitor data. ...
  2. Ahrefs. There's a reason why the Ahrefs tool comes so highly recommended by most digital marketers. ...
  3. Moz Pro. Source: Moz.
9 Aug 2021

What are the top 5 ways to increase traffic to any website? ›

Try the following approaches to learn how to increase website traffic.
  1. Optimize your content with keywords. ...
  2. Create targeted landing pages. ...
  3. Craft engaging, high-quality content. ...
  4. Use digital ads to promote your site. ...
  5. Boost your local search reputation. ...
  6. Send emails that link to your website.

Can tell you that how many people visited the website? ›

Go to Google Analytics and click "Sign in to Analytics" in the upper right-hand corner of the page. 2. After signing in, you'll be sent to the Home tab. Click "Real-Time", then "Overview".

How many people visited my website? ›

Use Google Analytics.

Google Analytics has free and paid premium formats. Once you sign up for Google Analytics, you'll receive a unique tracking code. Insert that code into your pages, and Google will track when your site is visited, who visited your site, and how they found your page.

How can I increase my website traffic organically? ›

  1. Search engine optimization. The page ranking in the first position on Google's organic search results has a click-through rate (CTR) of 27.6%. ...
  2. Homepage updates. ...
  3. Email marketing. ...
  4. Consistent content marketing. ...
  5. Strategic social media outreach. ...
  6. Influencer marketing. ...
  7. Solid social proof. ...
  8. Sales promotions.
7 days ago

What is a good website traffic? ›

Anything less than that is below average, while having it around 50% is considered to be good. When you get new visitors to your website, some of them will “stick” (return), so you should always be drawing in new visitors – and Sullivan says that 50%-70% is a good range.

How do I find out which visitors are clicking the most? ›

A click map (or clickmap) is a type of website heat map that displays where users click the mouse cursor on a desktop device or tap the screen on mobile. Click maps help website owners track on-page user engagement, such as clicks on buttons, links, images, etc.

How many visitors do you need to make money on a website? ›

Typical CPM rates (the amount an advertiser will pay you per thousand page views) might be around $5 or less, depending on the size of your site, your topic and your visitor's demographics. That means if you're trying to earn just $5,000 per month, you would need over 1 million page views.

How can I tell if someone has visited my website? ›

Google Analytics can provide some information on who is visiting your website via the Network Report. The Google Analytics Network Report stores Service Provider data to show which service provider visitors are using to access your site.

How do you Analyse a website? ›

How to analyze a website: 5 steps to do a website analysis
  1. Determine what you want to analyze. Before you dive into the nitty-gritty of website analysis, you should determine why you're doing one. ...
  2. Document your ideal results. ...
  3. Analyze the data. ...
  4. Find areas of improvement. ...
  5. Analyze your website periodically.
28 Nov 2021

Can websites see your name? ›

In fact, always assume that they do, unless you are concealing your true IP address using a VPN, or the anonymizing Tor Browser. However, generally speaking, a website cannot obtain your name, home street address, phone number, bank account information, social security number, etc. unless you volunteer the information.

How do I see traffic on Google Analytics? ›

To start, go to Insights » Reports » Overview. Here you can see a traffic overview report and the overall performance of your website. If you scroll down, you can see the Device Breakdown report that shows which device your visitors use to view your website.

How can I see the page views of a website? ›

How to Track Page Views of a Certain Page in Google Analytics
  1. Navigate to analytics.google.com in your Web browser. ...
  2. Click the "View report" link next to the website on which you want to track page views. ...
  3. Scroll to the bottom of the page and click the "View Report" link at the bottom of the "Content Overview" section.

How do I find details of a website? ›

To perform a search, users only need to go to http://whois.icann.org, enter a domain name, and click “Lookup.” The raw WHOIS data is organized by contact data (domain name registrant contact, administrative contact, technical contact, and abuse contact) and also contains information such as the registrar, status of the ...

How do I find out which visitors are clicking the most? ›

A click map (or clickmap) is a type of website heat map that displays where users click the mouse cursor on a desktop device or tap the screen on mobile. Click maps help website owners track on-page user engagement, such as clicks on buttons, links, images, etc.

What is website traffic analysis? ›

What is website traffic analysis? Website traffic analysis is the process of collecting and interpreting key data points that describe web traffic to and from your site. (Web traffic is information about every user that visits your site.)

WHOIS the owner of domain? ›

Who is the domain owner? Domain names are owned by whoever first registered the web address with an accredited registrar, such as Domain.com. In order for that person to maintain ownership, they have to pay registration fees and ensure that all of their contact details are up to date.

How do I see the IP address of a website? ›

DNS Lookup Tool To Find IP Address Of Website

Simply go to the DNS Lookup Tool, type the website URL into the text entry, and select Lookup. You'll notice the search yielded a list of IPv4 addresses that differ from the IPs shown using the other methods.

How can you tell the quality of a website? ›

Web Site HTML Validator: http://validator.w3.org

This tool can tell you about the quality control practices of a Web developer. One at a time, type a couple of the key Web pages on your site into the validator and it will display the number of HTML errors on that page.


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